Branding
- Brand strategy
- Positioning
- Brand architecture
- Naming
- Visual identity
- Verbal identity
- Packaging
- Brand guidelines
- Rebranding
- Motion identity
newness, an independent branding studio
The studioWe are an independent branding studio shaping identities people remember, and the campaigns and content that keep them in view. Learn more →
Work
See all work →What we do
Most of our work is brand building.
Advertising and content carry it into the world.
Advertising
- Creative direction
- Campaign concepts
- Art direction
- Copywriting
- Film and photography
- Out-of-home
Content
- Social content
- 2D and 3D animation
- Editorial
- Content calendars
Case study
One mark,
many materials
The newness identity, pressed into velvet.
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Brands we’ve built
Forty-plus identities since 2019, from
farm cooperatives to fintech.
Testimonials
After the accident, I expected weeks of calls and paperwork. Polu showed me exactly what to upload, what was happening.
Emily CarterAuto Claim customer, Visa 
After the accident, I expected weeks of calls and paperwork. Polu showed me exactly what to upload, what was happening.
Emily CarterAuto Claim customer, Visa 
Emily CarterAuto Claim customer, Visa
An award-winning studio
Recognition for brand, packaging
and campaign work since 2019.
01Brand Impact AwardsGoldMora Dairy rebrandFood and drink, packaging2025
02D&ADWood PencilKiln CoffeePackaging design2025
03Transform AwardsSilverTidewell BankBest visual identity, financial services2025
04Cannes LionsShortlist ×2Atlas “Ride to work”Outdoor, brand experience2026
05Type Directors ClubWinnernewness identityCommunication design2024
06ADC AnnualMerit ×3NorthhouseBrand identity, out of home, social2024
Studio films
Everyone has a logo.
Few have a brand.
Campaign spots, brand films and
behind-the-scenes from the studio floor.
Now playing: Lumen Energy, “Power that doesn’t cost the earth”
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Featured news
Eventsnewness joins the 2026 Brand Impact Awards jury
Our strategy lead will judge the identity categories, alongside studios from London, Seoul and São Paulo.
ThinkingDesigning a mark that works in any material
How we stress-tested the newness mark in twelve physical materials before drawing a single guideline page.
InsideMeet the team behind Kiln Coffee’s roast-coded packs
Three designers, one roaster and a thermometer: inside a packaging system coded by temperature.
Say it
louder.
ThinkingWhy brands are bringing back the tagline
In a crowded feed, one clear line still does more work than a dozen assets.